Plugin to the Top of Google 

Our showcase client  HollywoodHillsHomes.com sold 44 homes at average price of $1.3 million in the recent 3rd qtr of 2017. They often beat Redfin and Trulia for top RE keywords, here is how:.

The HD-GD2WP Plugin & HD IDX Widget is a unique Google integration for Realtors created by Hollywood Design. We have our own WordPress Plugin for Realtors that uses the Google cloud as a content management system. This content works with a WP widget. The Widget integrates IDX “Raw Data” to create a “Sub MLS “system with custom Google maps for each sub MLS area (see current list at bottom of page )  A Google Maps  approach is unlike the IDX maps that most sophisticated realtors and broker use.  Our CUSTOM Google maps are more granular than the IDX offers and are “Google centric”. Most importantly they are aligned with the most popular Google  neighborhood searches.

This  HD system has often outperformed the myriad IDX systems that are essentially all showing the same material on competitor Agent and large brokerage sites such as Sotheby’s, Christie's and The Agency in the Hollywood Hills  where this showcase  system is in use. Our showcase client. HollywoodHillsHomes.com sold 44 homes at average price of $1.3 million in the recent 3rd qtr of 2017

Defined neighborhoods.

Defined Neighborhoods should  have unique SEO’d descriptions of  min 400 words. Text copy is written up in individual Google cloud documents ( Google Docs) and flow into the WP neighborhood pages.  This unique tech has been tested extensively and upgraded with every new iteration of Google Apps over the past 3 years.  Client properties are featured FIRST followed by IDX properties available in each Google maps defined  area. See example here  All this material will be updated daily by a dedicated team of 8 headed by Bhanu Singh . This team is specially trained with the IDX info and have been refining and fine tuning this system for over 3 years.

START on Google

80% of written content on our WP based system is on the Google cloud itself (as is this text). This works with our custom GD2WP plug in. This custom plugin engineered by Bhanu Singh takes the content including fonts, colors, spacing, size of type, etcetera from a Google Doc word processing document (which can be shared privately with our writers and editors) and processes the data so that it flows seamlessly into a WP website page. The system is able to create to up to 3 columns on a page. The time from writing to the text appearing on the website page is generally 2 to 3 minutes but never more than 5 minutes. To be clear this is NOT an embed iframe which Google usually sees as a black hole devoid of content.

What our GD2WP Plugin does

The GD2WP Plugin TRANSLATES the Google data into the WP format. This ensures that it DOES get indexed. Google is however “aware” that this content is coming from its own cloud backbone (the Google Apps system) and we have found over the years of its use that it appears to give more SEO weight to material that is living, breathing, and updating on its own cloud. This we believe is due to the LINKS that are part of the GD system.

Property Descriptions and Web Authority

A LINK from a property description page to neighborhood page (when clicked) is actually informing Google that there is engagement (a primary element in how Google ranks pages). This engagement is of course taking place in its own cloud and this significantly increases the AUTHORITY of your website enabling it to punch in significantly above its weight (in page number terms) against much larger competitor websites (with tens of thousands of pages), like A list Brokers Coldwell Banker and Sotheby’s as well mega players like Redfin, etc in the battle for top positions for the most valuable high traffic keyword combinations. All RE marketers agree Organic traffic is THE most valuable.

RESULTS

We already know through several years of continual testing that this works and can demonstrate results for 3rd qtr 2017  which can be seen at the bottom of the page and checked at below:

This combination enables our showcase client Hollywood Hills Homes to CONSISTENTLY  outperform all other Agent Realtors in the Hollywood Hills and worldwide. HHH even beats Sotheby's,The Agency, Realtor.com, Trulia and Redfin for many top Hollywood Hills Real estate terms on Google. See results below of over 100K ORGANIC visits from Google over the last 3 years.

118K GOOGLE ORGANIC VISITORS

SOURCE GOOGLE ANALYTICS  HOLLYWOOD HILLS HOMES.COM 2014-16

Getting to the Top of Google:
Expanding Your Website 500% to 5K + Pages

We will take all the content of the existing website and put most of the written material including the all important property descriptions on the Google cloud. This enables your website to come to life and essentially breathe by changing daily and getting indexed daily by Google. Google will “know” that your website is “alive”.  Right now Google thinks (yes Google “thinks” with AI (Artificial Intelligence) called Rankbrain) your website is in a deep sleep and as a result sends you virtually NO traffic. Compare this to HHH which, as can be seen, with virtually NO ads has received over a 100K of ORGANIC views from Google since the system was deployed in 2013 with further upgrades in 2015.

We are able to provide the manual and tech service whereby every sub area is updated with the latest properties every single day. Every enclave will have a SEO optimized 300 to 400 word description that our team of writers will create for a total of approximately 40K words.

5K Pages Catch MORE Traffic

We will use this strategy to build your new site to around about the same size as (HHH) http://hollywoodhillshomes.com/ or larger. Your new website would contain a minimum of 5,000 indexed pages, 3 times the size of the current site. A large net to catch the numerous various keyword searches coming into Google for the areas. The bigger the net, the more traffic, which means the faster your properties will sell.

360

We can also enable 360 video by doing 360 tours in your neighborhoods/enclaves. We are already doing this with 5k -10k views on HHH YT video channel , here are two examples:

https://youtu.be/ViLdWcuCrkY (has 8,795 views)

https://youtu.be/wjCqYPjXEUU (has 18,514 views)

We can also do 360 home presentations using our partner and Senior trusted Google photographer Jason Randazzo: http://dazzophoto.com/

http://dazzophoto.com/google360tours/

http://dazzophoto.com/custom360tours/

Jason  also does world class regular Real Estate  Photography

MOBILE FIRST

Google declared on Nov 8th “Mobile First,” meaning that moving forward it would be a "Mobile first world". Your new website will reflect that. Mobile load speed has become a greater factor now in maintaining top Google positions

It is in your best interest to take advantage of the fact that 360 video content gets up to 10 times more views than non 360 videos. See the viral shark in the pool video (Over 100K  views) that helped to sell this particular property (which we also created): https://youtu.be/Q2hKWymKqQo

We can also do drive arounds in your areas/enclaves. Here is an example: this video has over 18,000 views:

Hollywood Hills Homes  Selected  Keyword LINKS   Page 1 position